My New Entrepreneurship Book

I’m very pleased to announce the launch of my first book in the field of Entrepreneurship: “The Myth of the Idea and the Upsidedown Startup: How Assumption-based Entrepreneurship has lost ground to Resource-based Entrepreneurship”.

http://bit.ly/upsidedownstartup

Book Myth Idea (500Kb)

This brief 150 pages book is addressed to graduate students and practitioners around the globe. Resulting from years of work and observations, the book briefly summarizes what we have seen in the last few decades with regards to the creation of innovative new businesses, including Design Thinking, Effectuation and Lean Startup.

Although I started these observations by watching my father as the founder of many companies and by experiencing myself starting different businesses after that, the book was actually born in 2007, when I started my doctoral studies with a field trip to Haiti in search of clearer relationships between access to scarce resources and entrepreneurial innovation.

The book was written from the point of view of a young Brazilian researcher who had the chance to travel throughout more than 50 countries in the last years, while meeting with aspiring, successful and past entrepreneurs. The main point shown in the book rightly refers to the use of social resources such as contacts, experience, expertise and passions as the triggers of new businesses, edging out “The Idea” as the starting point of the entrepreneurial process.

With the support of FGV (Brazil) and IE Business School (Spain) the book will be launched around the world, with events organized initially throughout Europe and the Americas. You can engage with the book content here and also through these channels:

Facebook: https://www.facebook.com/upsidedownstartup
Twitter: @phdnew

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