The bourgeoisie has disappeared!

During my whole childhood I had to grow up listening to this word: bourgeoisie (burguesia in Portuguese). As long as I remember it was a very common word in our vocabulary. What happened to these “horrible” people? Did they suddenly disappear during the late 1990’s and early 2000’s?

The King versus The Bourgeoisie

The King versus The Bourgeoisie

Let’s just check current online dictionaries and see what they have for us: the Wiktionary states that bourgeoisie “is a class of citizens who were the wealthier members of the Third Estate”. But what is this “Third State”? The Wikipedia says it was the common people of the pre-revolutionary France (read here), that is, people not directly involved with the ruling classes: aristocrats, clerics or members of the monarchy.

Briefly speaking, they were the early businessmen! At that time entrepreneurs didn’t exist yet (well, at least they were not called this way).

The case is that I was listening to some 1980’s Brazilian Rock music and this word caught my attention by being mentioned in different songs. Here you go, one example: Geração Coca-Cola, from 1985, by Renato Russo (Legião Urbana Band). I translated the lyrics. Unfortunately the only original version I found was an acoustic one (it is not a good version, I prefer the original one in punk rock version).

Quando nascemos fomos programados
When we were born we had been programmed
A receber o que vocês
To watch what you
nos empurraram com os enlatados
forced us to watch (the TV series)
dos U.S.A., de nove às seis.
from the U.S.A., from 9am to 6pm.

Desde pequenos nós comemos lixo
Since childhood we eat junk food
comercial e industrial
commercial and industrial
Mas agora chegou nossa vez
But now it is our turn
Vamos cuspir de volta o lixo em cima de vocês
We will spit back this garbage on top of you

Somos os filhos da revolução
We are the children of the revolution
Somos burgueses sem religião
We are bourgeois without religion
Somos o futuro da nação
We are the nation’s future
Geração Coca-Cola
Generation Coca-Cola

Depois de 20 anos na escola
After 20 years in school
Não é difícil aprender
It is not difficult to learn
Todas as manhas do seu jogo sujo
All the dirty tricks of your game
Não é assim que tem que ser
It doesn’t have to be this way

Vamos fazer nosso dever de casa
Let’s do our homework
E aí então vocês vão ver
And then you will see
suas crianças derrubando reis
your children overthrowing kings
Fazer comédia no cinema com as suas leis
Doing comedy films with your laws

Somos os filhos da revolução
We are the children of the revolution
Somos burgueses sem religião
We are bourgeois without religion
Somos o futuro da nação
We are the nation’s future
Geração Coca-Cola
Generation Coca-Cola

Geração Coca-Cola
Generation Coca-Cola
Geração Coca-Cola
Generation Coca-Cola
Geração Coca-Cola
Generation Coca-Cola
Geração Coca-Cola
Generation Coca-Cola

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